Sheer Social started with a simple idea: use social media to help businesses build real, open relationships with customers. Then AI changed changed the industry from content creation to business operations, and Sheer Social evolved with it. It now serves businesses and marketing leaders helping them implement AI marketing strategy responsibly. Founder, Alice Fuller, is a responsible AI strategist for marketing teams with combined 20+ years of experience in social media strategy and TV production. She holds formal training in AI governance principles aligned with IAPP’s AIGP curriculum.
Responsible AI means using AI to work smarter while protecting your brand, your data, and your customers’ trust. It combines human oversight with thoughtful practices to ensure AI-generated content is accurate, secure, and aligned with your business values. The result is greater efficiency, better marketing outcomes, and confidence that AI is working for your business—responsibly.
AI tools and methodologies are changing fast. I offer ongoing advisory support so your team has a knowledgeable, experienced voice to check in with as things change.
I pursued formal training in AI governance principles aligned with the International Association of Privacy Professions (IAPP) because AI adoption without the legal, ethical, and brand risk leaves room for societal harm. You want someone thinking about what could go wrong before it does, not after.
Many “AI Marketing Strategists” were born a few weeks after ChatGPT was publicly launched. They focused on content creation and increased productivity, not necessarily on gaining business results. I’ve spent over a decade earning results that count. AI is the next chapter, but not the whole story.