Founder, Alice Fuller, is a responsible AI strategist for marketing teams with 20+ years of experience in TV production and social media strategy. She holds formal training in AI governance principles aligned with IAPP’s AIGP curriculum. Sheer Social serves businesses and marketing leaders helping them implement AI marketing strategy responsibly.
Responsible AI means using AI to work smarter while protecting your brand, your data, and your customers’ trust. It combines human oversight with thoughtful practices to ensure AI-generated content is accurate, secure, and aligned with your business values. The result is greater efficiency, better marketing outcomes, and confidence that AI is working for your business—responsibly.
AI tools and methodologies are changing fast. I offer ongoing advisory support so your team has a knowledgeable, experienced voice to check in with as things change.
I pursued formal training in AI governance principles aligned with the International Association of Privacy Professions (IAPP) because AI adoption without the legal, ethical, and brand risk leaves room for societal harm. You want someone thinking about what could go wrong before it does, not after.
Many “AI Marketing Strategists” were born a few weeks after ChatGPT was publicly launched. They focused on content creation and increased productivity, not necessarily on gaining business results. I’ve spent over a decade earning results that count. AI is the next chapter, but not the whole story.