There's much to learn from observing how your favorite TV shows promote themselves via social media marketing. While most take to Twitter to engage in real time marketing and SocialTV, some also take to Instagram to keep the conversations going with fans before, during, and [...]
Facebook, gotta love it or hate it for always copying one popular element from another social platform and adding it to its own. In this case, it's YouTube! Recently, Facebook decided to provide view counts and call-to-action buttons for videos uploading there. That may not [...]
When you think of content are you only thinking of social media and the web? If so, expand your thinking because "content" is more than just what's online. It's also what's on mobile, your tablet, your flat screen, and DVD. It's whatever you are consuming on [...]
Recently, I had the pleasure of discussing 2 of my favorite things, social media and film marketing, on a great new podcast called, Reel Talk With Tanya, hosted by none other than Hollywood Black Film Festival Founder, Tanya Kersey. Google that name and you'll learn why she's [...]
By now you've probably heard about Google Hangouts, a great tool that combines the power and reach of YouTube and Google+ to allow users to connect with people over live video. Then last year, Google introduced a new tool, called Google Helpouts. Says Google, [...]
