Tag Archives | trends

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Why SocialTV Has Become Such A “Scandal”




When our television viewing habits become aligned with our online habits we–meaning social media marketers–call it, “SocialTV”.  The “social” denotes not only the various platforms of social media, but also the social interaction that takes place on these platforms during tv shows and events.  And on Thursday nights, this phenomenon takes place beautifully on Twitter […]

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Mobile Social Media and Events




Recently Sheer Social co-hosted the “Inviting Mobile Marketing To The Party” webinar with RDZ Media Group‘s Stephen Jackson. Jackson’s New York business specializes in mobile marketing. The focus of the online event was to stress the importance of using a social and mobile approach to promoting events. Why? Because mobile social media is not merely […]

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