Responsible AI Strategy For Marketing Teams
AI Readiness Audits
A clear-eyed assessment of where your marketing team can safely adopt AI — and where it shouldn’t yet.
Governance & Risk Strategy
IAPP-certified guidance to keep your AI use compliant, ethical, and brand-safe.
Marketing AI Implementation
Once you have your AI plan, training and hands-on strategy for embedding AI into content, campaigns, and workflows — without losing your brand voice.
Ongoing AI Advisory
An on-call partner for AI decisions as your team grows comfortable with AI.
Why Work With Me?
Many “AI Marketing Strategists” were born a few weeks after ChatGPT was publicly launched. They focused on content creation and increased productivity, not necessarily on gaining business results. I’ve spent over a decade earning results that count. AI is the next chapter, but not the whole story.
I pursued formal training in AI governance principles aligned with the International Association of Privacy Professions (IAPP) because AI adoption without the legal, ethical, and brand risk leaves room for societal harm. You want someone thinking about what could go wrong before it does, not after.
AI tools and methodologies are changing fast. I offer ongoing advisory support so your team has a knowledgeable, experienced voice to check in with as things change.
Responsible AI means using AI to work smarter while protecting your brand, your data, and your customers’ trust. It combines human oversight with thoughtful practices to ensure AI-generated content is accurate, secure, and aligned with your business values. The result is greater efficiency, better marketing outcomes, and confidence that AI is working for your business—responsibly.
Sheer Social started with a simple idea: use social media to help businesses build real, open relationships with customers. Then AI changed changed the industry from content creation to business operations, and Sheer Social evolved with it. It now serves businesses and marketing leaders helping them implement AI marketing strategy responsibly. Founder, Alice Fuller, is a responsible AI strategist for marketing teams with combined 20+ years of experience in social media strategy and TV production. She holds formal training in AI governance principles aligned with IAPP’s AIGP curriculum.
Over 10 years of Marketing Results-Now Applied to AI
I’ve been helping brands grow their audiences and online presence long before AI became a buzzword. Today, with formal training in AI oversight aligned with IAPP’s AI Governance Professional standards, I lead businesses toward adopting AI marketing strategy responsibly.
We don’t sell products and services…we practice the art of improving lives. Alice took the technical jargon, often affiliated with social media and IT platforms and actually improved the organizations life.
Thanks to Alice’s input I began a blog in 2009. I used her tips and within a few months my blog landed me a job.
Alice is a great teacher. I took her four session class on social media and learned so much I was challenged to do things I never thought I would do. I am now starting a live steaming program. I am very excited and would never have done it without Alice.
As part of my research for starting a new business venture, I needed to get in front of traveling business professionals. Alice provided me with valuable information about how to interact with them via Twitter, which proved to be an awesome resource.
Frequently Asked Questions
Clients
