When it comes to deciding which social platform to use never make a decision based on what everybody else is doing. The popularity of various social media tools changes like the seasons. Over the last few years you've probably heard a lot about Pinterest and [...]
When you think of content are you only thinking of social media and the web? If so, expand your thinking because "content" is more than just what's online. It's also what's on mobile, your tablet, your flat screen, and DVD. It's whatever you are consuming on [...]
50 Cent, Timbaland, and Terrel Owens...What could these three celebrities have in common? Hip Hop, phat bank accounts, entrepreneurship? Good guesses and probably true, but in this case think mobile--not car, but smartphone! These business savvy millionaires are new investors of a mobile app called [...]
When it comes to covering live events as a blogger I've got some years of experience. From the media rooms of BET, Grammys, MTV Music & Movie Awards, and SAG Awards to the red carpets of the Oscars, NAACP Image Awards, movie premieres and celebrity [...]
Recently Sheer Social co-hosted the "Inviting Mobile Marketing To The Party" webinar with RDZ Media Group's Stephen Jackson. Jackson's New York business specializes in mobile marketing. The focus of the online event was to stress the importance of using a social and mobile approach to [...]
