There's much to learn from observing how your favorite TV shows promote themselves via social media marketing. While most take to Twitter to engage in real time marketing and SocialTV, some also take to Instagram to keep the conversations going with fans before, during, and [...]
When it comes to deciding which social platform to use never make a decision based on what everybody else is doing. The popularity of various social media tools changes like the seasons. Over the last few years you've probably heard a lot about Pinterest and [...]
October 6th opened the SouthWired 2014 digital conference in Atlanta, Ga. There was lots of panels, presentations, expert advice, and networking, all in the name of digital marketing and creation. And speaking of presentations, I delivered one of the first on opening day called, "Google Helpouts: [...]
50 Cent, Timbaland, and Terrel Owens...What could these three celebrities have in common? Hip Hop, phat bank accounts, entrepreneurship? Good guesses and probably true, but in this case think mobile--not car, but smartphone! These business savvy millionaires are new investors of a mobile app called [...]
If you've created white papers, an e-book, a video tutorial---content that provides valuable information--you can use it to gain business leads on your website of course, but you can also use that content to get more fan page likes. How? By requiring Facebook users to [...]
