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Why SocialTV Has Become Such A “Scandal”

When our television viewing habits become aligned with our online habits we–meaning social media marketers–call it, “SocialTV”.  The “social” denotes not only the various platforms of social media, but also the social interaction that takes place on these platforms during tv shows and events.  And on Thursday nights, this phenomenon takes place beautifully on Twitter […]

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Social Media Club LA Talks B2B Social Media Marketing

So you missed this informative event produced by Social Media Club Los Angeles (SMCLA) on business-to-business (B2B) social media marketing. No worries! Sheer Social was there and below thanks to the nifty curation tool, Storify, you can see and read some of what you missed. No need to send me flowers, you can thank me […]

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