Summary To broaden awareness of AARP amongst African-American men and women aged 50+, AARP recently began its Black Community Initiative. Part of that effort was to create the AARP Black Community web page and the Black Community Voices online group. To further enhance the organization's [...]
Summary Bio Ionic's initial social media profiles (Facebook, Twitter) had grown stagnant with minimal fans and followers. Its Facebook profiles were set up incorrectly and their competition was way ahead of them in the social media game. Moreover, with the launch of its new PowerLight [...]
Summary To better promote its 2010 Mammoth Blackout Weekend, BlackNLA.com asked us to come up with something that they it had never done before. The Approach We created the "My Mammoth Blackout Experience" Video Contest to further promote the annual ski trip through user-generated content. [...]
Summary To better service its clients with the best tools and outlets to reach the press and general audiences, PR firm Eaddy Perry & Associates sought consulting in social media techniques and applications. Approach Depending on its client needs, we advised PR firm: How to [...]
Summary To further publicize Heineken Red Star brand's outreach in music and film, the popular beer manufacturer sought our blogging services as a mini media outlet through Hollywood As I Live & Work, an entertainment blog. Approach We covered Red Star events as online press [...]
