Summary
To further publicize Heineken Red Star brand’s outreach in music and film, the popular beer manufacturer sought our blogging services as a mini media outlet through Hollywood As I Live & Work, an entertainment blog.
Approach
- We covered Red Star events as online press conducting interviews, taking photos, and writing coverage. Written, visual, and audio content was then posted and distributed throughout the web through blog posts, social media channels such as Youtube, and article submission sites such as Zimbio.
Results
- Blog posts increased mentions of Red Star Brand in internet searches, thus creating and increasing online buzz and interest amongst targeted audience.
- Outbound links from blog posts to Red Star web pages contributed to Google rank of Heineken.com and related Red Star web pages
