Summary
To better service its clients with the best tools and outlets to reach the press and general audiences, PR firm Eaddy Perry & Associates sought consulting in social media techniques and applications.
Approach
Depending on its client needs, we advised PR firm:
- How to create and use blogs using either WordPress or Blogspot
- How to set up Facebook fan pages with custom tabs
- When and how to incorporate video into social media strategy
- How and when to use Twitter applications such as Tinychat & Ustream to connect clients with fans and followers
- Which analytical tools to use to gauge social media mentions and engagement
