Sheer Social started with a simple idea: use social media to help businesses build real, open relationships with customers. Then AI changed changed the industry from content creation to business operations, and Sheer Social evolved with it. It now serves businesses and marketing leaders helping them implement AI marketing strategy responsibly. Founder, Alice Fuller, is a responsible AI strategist for marketing teams with combined 20+ years of experience in social media strategy and TV production. She holds formal training in AI governance principles aligned with IAPP’s AIGP curriculum.