Sheer Social
Sheer Social started with a simple idea: use social media to help businesses build real, open relationships with customers. Then Artificial Intelligence and Generative AI, specifically, began changing how content is made and how people connect online. And the change happened faster than most of us expected. Alice Fuller saw it coming and decided Sheer Social needed to evolve or get left behind. So the business pivoted, using its roots in real human connection to help guide what’s next in marketing and content creation.
Today, Sheer Social’s focus is helping people and businesses figure out where and how to use AI responsibly in marketing, as more industries adopt it and the rules around it keep changing. The tools are different, but the goal is the same one we started with: real connection with your audience, done the right way keeping humans in the loop and letting AI manage repetitive tasks.
Meet Founder, Alice Fuller
A lot of “AI experts” showed up right after ChatGPT launched. Alice Fuller didn’t. She studied and received trusted training on AI and its development. Through IAPP’s AI Governance Professional program so can help guide marketing teams on using AI safely, ethically, and in ways that actually work, not just fast.
Before AI, Alice spent over 20 years as a TV producer and marketing strategist, telling stories that connect with people. That’s still what she does today but with a new focus. She brings that same instinct for story and audience to help businesses figure out where AI can help, where it can hurt, and how to keep their brand feeling human through it all.