Despite the very popular belief, If none of the thousands following you on Twitter never (@)mention you nor retweet your content, you may as well have zero followers. It’s not just about follower number, folks! That said, Twitter retweets are the ideal way to tell if your audience on the micro-blogging platform not only reads [...]
Tag Archives | Twitter

Why SocialTV Has Become Such A “Scandal”
When our television viewing habits become aligned with our online habits we–meaning social media marketers–call it, “SocialTV”. The “social” denotes not only the various platforms of social media, but also the social interaction that takes place on these platforms during tv shows and events. And on Thursday nights, this phenomenon takes place beautifully on Twitter [...]

Social Media Club LA Talks B2B Social Media Marketing
So you missed this informative event produced by Social Media Club Los Angeles (SMCLA) on business-to-business (B2B) social media marketing. No worries! Sheer Social was there and below thanks to the nifty curation tool, Storify, you can see and read some of what you missed. No need to send me flowers, you can thank me [...]

Heard It Through The Twitter Vine
I heard through the Twitter “line”, that it’s introduced a new mobile video app called, Vine. And if you thought restricting your tweets to just 140 characters, try keeping a video to just six seconds! What can you do with six seconds on the Twitter Vine? Apparently, a lot if you’re creative. Check out my [...]

How Social Media Created A Million Hoodies For Trayvon Martin
When technology is used for good it’s a beautiful thing. And this week we’ve witnessed some amazing ways technology and social media have been used to fuel the call for social justice for the murdered Florida teen, Trayvon Martin. Even if you had no clue who Trayvon was and lived with out a television, you [...]
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Welcome to Sheer Social! I'm Alice Fuller, Principal Consultant. Sheer Social exists to help you effectively use the tools of social media marketing to increase business and develop better relationships with your customers online and off. Subscribe via email to receive useful tips, how-to's, and invitations to free webinars and seminars. Your comments and questions are genuinely welcomed here so be sheer and be social!
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