When our television viewing habits become aligned with our online habits we–meaning social media marketers–call it, “SocialTV”. The “social” denotes not only the various platforms of social media, but also the social interaction that takes place on these platforms during tv shows and events. And on Thursday nights, this phenomenon takes place beautifully on Twitter [...]
Tag Archives | trends
Mobile Social Media and Events
Recently Sheer Social co-hosted the “Inviting Mobile Marketing To The Party” webinar with RDZ Media Group‘s Stephen Jackson. Jackson’s New York business specializes in mobile marketing. The focus of the online event was to stress the importance of using a social and mobile approach to promoting events. Why? Because mobile social media is not merely [...]
Facebook Graph Search: Another Google Competitor?
Ever desired to know which of your Facebook friends like your favorite restaurant, or wondered which people on the platform workout at your favorite gym? Thanks to Facebook’s Graph Search, you’ll be to search for such information until your heart’s content on the most populated social media site in the world. Announced earlier this week [...]
Google+ Benefits For Business You’ve Been Sleeping On
I know what you’re thinking…”Facebook, Twitter, LinkedIn, YouTube, and this new Pinterest. I can’t do not one more social network!” I hear you, but remember, you don’t have to be on EVERY social platform, just the one or ones where you’re target audience exists. Google+ may not be for you and your target market, however, [...]
Pinterest: Slow Your Roll Before You Pin That!
I remember when I saw the first tweets about Pinterests mid 2011. Who would’ve thought then it would be the talk of the social media town now? Like that ubiquitous “Like” button, it’s seemingly everywhere online. And now having officially tested it out I can understand why it’s so popular. Pinterest is arguably one of [...]
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Thanks to Alice's input I began a blog in 2009. I used her tips and within a few months my blog landed me a job!
Welcome to Sheer Social! I'm Alice Fuller, Principal Consultant. Sheer Social exists to help you effectively use the tools of social media marketing to increase business and develop better relationships with your customers online and off. Subscribe via email to receive useful tips, how-to's, and invitations to free webinars and seminars. Your comments and questions are genuinely welcomed here so be sheer and be social!
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