When our television viewing habits become aligned with our online habits we–meaning social media marketers–call it, “SocialTV”. The “social” denotes not only the various platforms of social media, but also the social interaction that takes place on these platforms during tv shows and events. And on Thursday nights, this phenomenon takes place beautifully on Twitter [...]
Tag Archives | smartphones

QR Codes Are Everywhere, But What Are They?
While running errands earlier this week, the image to the left caught my attention. On the side panel of a covered bus stop was a creative Quick Response (QR) code. Have you seen something similar in a store or even in a magazine? So what exactly is it? It’s a 2-dimensional bar code introduced to [...]
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Mike Green,
Owner, Mike Green's RV
Owner, Mike Green's RV
Juliette Bender
Brand Manager, Bio Ionic Professional Hair Care
Brand Manager, Bio Ionic Professional Hair Care




Welcome to Sheer Social! I'm Alice Fuller, Principal Consultant. Sheer Social exists to help you effectively use the tools of social media marketing to increase business and develop better relationships with your customers online and off. Subscribe via email to receive useful tips, how-to's, and invitations to free webinars and seminars. Your comments and questions are genuinely welcomed here so be sheer and be social!
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