When our television viewing habits become aligned with our online habits we–meaning social media marketers–call it, “SocialTV”. The “social” denotes not only the various platforms of social media, but also the social interaction that takes place on these platforms during tv shows and events. And on Thursday nights, this phenomenon takes place beautifully on Twitter [...]
Tag Archives | marketing
Mobile Social Media and Events
Recently Sheer Social co-hosted the “Inviting Mobile Marketing To The Party” webinar with RDZ Media Group‘s Stephen Jackson. Jackson’s New York business specializes in mobile marketing. The focus of the online event was to stress the importance of using a social and mobile approach to promoting events. Why? Because mobile social media is not merely [...]
Social Media Club LA Talks B2B Social Media Marketing
So you missed this informative event produced by Social Media Club Los Angeles (SMCLA) on business-to-business (B2B) social media marketing. No worries! Sheer Social was there and below thanks to the nifty curation tool, Storify, you can see and read some of what you missed. No need to send me flowers, you can thank me [...]
Mind Your Business With Mobile Check Ins
In case you haven’t heard social has gone mobile. In fact, that’s old news! For almost three years or more the focus in social media marketing–for small businesses especially–has been local and mobile thanks to apps like Gowalla and Foursquare. And while the apps battled for “mayorship” of the location-based app market, many social savvy [...]
Do Facebook Ads Work?
As a Facebook fan page administrator have you heard from friends, “I liked your page months ago, but I don’t see your stuff in my newsfeed”? If your answer is “yes” then blame it on algo…algo…algorithm. Facebook’s algorithm a.k.a EdgeRank minimizes the reach of your content to those that have liked the page, especially those [...]
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Thanks to Alice's input I began a blog in 2009. I used her tips and within a few months my blog landed me a job!
Welcome to Sheer Social! I'm Alice Fuller, Principal Consultant. Sheer Social exists to help you effectively use the tools of social media marketing to increase business and develop better relationships with your customers online and off. Subscribe via email to receive useful tips, how-to's, and invitations to free webinars and seminars. Your comments and questions are genuinely welcomed here so be sheer and be social!
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