Despite the very popular belief, If none of the thousands following you on Twitter never (@)mention you nor retweet your content, you may as well have zero followers. It’s not just about follower number, folks! That said, Twitter retweets are the ideal way to tell if your audience on the micro-blogging platform not only reads [...]
Tag Archives | how-to

How’d They Get So Much Blog Traffic?
Been blogging a while? You’ve got great content (in your opinion), consistent posts, and a passion for the subject. But despite doing seemingly everything right, the needle on your analytics scale has not moved. Why? How do the other bloggers manage to get so much blog traffic and you get so little? Well, fellow blogger, [...]

Why SocialTV Has Become Such A “Scandal”
When our television viewing habits become aligned with our online habits we–meaning social media marketers–call it, “SocialTV”. The “social” denotes not only the various platforms of social media, but also the social interaction that takes place on these platforms during tv shows and events. And on Thursday nights, this phenomenon takes place beautifully on Twitter [...]

Do Facebook Ads Work?
As a Facebook fan page administrator have you heard from friends, “I liked your page months ago, but I don’t see your stuff in my newsfeed”? If your answer is “yes” then blame it on algo…algo…algorithm. Facebook’s algorithm a.k.a EdgeRank minimizes the reach of your content to those that have liked the page, especially those [...]

YouTube Online Video Marketing
You’ve shot the video and posted it to YouTube in hopes of informing people about your product, service, or event. Now that it’s published to the world, have you done everything needed to make sure that video gets views? The second largest search engine in the world, there are millions of videos uploaded to YouTube [...]
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Welcome to Sheer Social! I'm Alice Fuller, Principal Consultant. Sheer Social exists to help you effectively use the tools of social media marketing to increase business and develop better relationships with your customers online and off. Subscribe via email to receive useful tips, how-to's, and invitations to free webinars and seminars. Your comments and questions are genuinely welcomed here so be sheer and be social!
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