Summary
Bio Ionic’s initial social media profiles (Facebook, Twitter) had grown stagnant with minimal fans and followers. Its Facebook profiles were set up incorrectly and their competition was way ahead of them in the social media game. Moreover, with the launch of its new PowerLight Dryer approaching, the Beverly Hills boutique company needed a new social media marketing strategy that would help it reach its target market.
The Approach
- We restructured Facebook profiles and fan pages correctly to create a profile for the company founder and a fan page for the business. We also consulted marketing manager on how to update official website to promote new social profiles and how to product landing page more social media friendly.
- To reach its target audience of professional hairstylists and salons owners, we instructed Bio Ionic how to use its “celebrity” founder and key employees in simple “how-to” videos to help launch new product.
- We involved hair care bloggers, YouTubers, and website owners in campaign to help create buzz concerning new product.
- We conducted a weekly giveaway campaign through Facebook after product launch to increase fan page membership and receive feedback on new product.
Results
- Facebook fan page membership tripled in 4 months thanks to giveaway campaign and company “how-to” videos.
- A database and email listing of potential customers was created through giveaway to use in future marketing campaigns.
- Fan page and Twitter engagement increased tremendously thanks to links to helpful haircare tips, videos showcasing best use of new products, and comments from fans.
- Awareness of new product increased thanks to blogger outreach and other related website mentions.
