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Mr. John Endry




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AARP




Summary To broaden awareness of AARP amongst African-American men and women aged 50+, AARP recently began its Black Community Initiative. Part of that effort was to create the AARP Black Community web page and the Black Community Voices online group. To further enhance the organization’s outreach strategy, we introduced using social media as a tool. […]

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Bio Ionic Professional Hair Care




Summary Bio Ionic’s initial social media profiles (Facebook, Twitter) had grown stagnant with minimal fans and followers.  Its Facebook profiles were set up incorrectly and their competition was way ahead of them in the social media game. Moreover, with the launch of its new PowerLight Dryer approaching, the Beverly Hills boutique company needed a new […]

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BlackNLA.com




Summary To better promote its 2010 Mammoth Blackout Weekend, BlackNLA.com  asked us to come up with something that they it had never done before. The Approach We created the “My Mammoth Blackout Experience” Video Contest to further promote the annual ski trip through user-generated content. Trip participants were asked to create their own videos, post […]

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